InMijnBus because customers want it
With InMijnBus we will ensure that fewer advertising leaflets and free newspapers end up in the waste bin. Because this is what customers are asking us to do.
We are boosting the medium
As the sector association MailDB we have identified that in recent years we have paid too little attention to an important societal development: the prevention of waste. Our advertisers know that not all advertising leaflets and free newspapers are read, but they do not know which households this applies to. And consumers also tell us that we have made opting out of the delivery of advertising leaflets and free newspapers too complicated. And this is despite the fact that as distributors we rely on goodwill from satisfied advertisers and consumers. InMijnBus is going to boost the medium by improving the effective reach for our advertisers and contributing to a more sustainable world with less waste.
Like to know how InMijnBus works for households?
DiscoverThis is how it works for distributors
Step 1
The distributor registers
The distribution company, association or independent delivery agent creates an account once on InMijnBus and accepts the terms, including those relating to data protection and complaint handling. There are different accounts for high-volume and incidental users.
Step 2
MailDB will check the application
MailDB checks the company or association behind the application and the applicant will receive a response within 5 working days. A negative decision can be appealed with an independent supervisory board.
Step 3
Distributor collects current data
The accredited user can collect the data for their intended distribution via their account. For high-volume users this can take place via a so-called API connection from InMijnBus.
Step 4
Complaints handling and procedure
The accredited user has committed themselves to the terms through their registration. If the distributor does not comply with the code of conduct, the MailDB independent supervisory board may decide to block the account.
Easily print delivery lists per district
Through your own account, you can easily select areas where you want to distribute, with each selection you see the numbers to be printed adding to the total. You can save distribution plans for another occasion. With the push of a button, you will receive up-to-date delivery lists based on your area selection with addresses where you can deliver that week.
Connect to your own infrastructure through our API
For professional distributors, there is the option to connect via the InMijnBus API. This gives the distributor up-to-date insight into the net numbers that the advertiser needs to print, and they can compile the delivery lists per delivery district.
Veelgestelde vragen
Yes. Just like the NO-NO, NO-YES, and YES stickers, this system costs money that ultimately has to be raised by the person who uses them, which will often be the distributor who passes on the costs to the advertiser. Rates have not yet been determined but will depend on the number of households requested by the distributor per week. This contribution covers the costs of InMijnBus such as IT development, hosting, fulfillment of QR codes, call center, complaint handling, office costs, etc.
Yes, you can. This is an important function in terms of reducing waste. An account does need to be created for this.
Yes, from a yet to be determined aggregation level (e.g. place of residence or PC4) it will be possible to request this data via your account.
Yes, a membership model will be created for this. From a yet to be determined aggregation level (e.g. place of residence or PC4) it will be possible to subscribe to this data.
No. Part of the code of conduct is that we will not do that. InMijnBus only provides the accredited distributor with address details where delivery is allowed, on the one hand, to determine the exact print run and on the other hand to carry out the delivery according to household preferences. In addition, data will be provided to accredited users and municipalities at an aggregated level (e.g. place of residence or PC4) for analysis and advisory purposes. By requiring registration for an account on InMijnBus, we exclude companies with other intentions.
Certainly, at the bottom of this page, there is a link where you can sign up.
No. You can also develop your own system, as long as you ensure that you distribute based on a stated preference by households.
Then MailDB will contact the advertiser or publisher in case of complaints and refer them to the terms and conditions from the Code VOR. From that moment on, the advertiser is responsible for the complaint handling. If it does not do so or does not do so properly, the complaint escalates to the Advertising Code Committee, which can impose sanctions.
The VOR Code relates to unaddressed advertising printed matter, samples, and free newspapers. A category that falls outside this, for example, is information from the local government, for example, residents' information about road closures, work in the neighborhood, etc. But also, for example, electoral lists for elections and non-commercial neighborhood messages fall outside the VOR Code.
The plan is to start testing this system for a quarter from April 2022 and thus optimize the system and the delivery lists. At the bottom of this page, there is a link where you can sign up.
Would you like to help with the development of InMijnBus?
Sign up for the workshop in which we think together about how we develop InMijnBus for distributors.
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